Simona's childhood was not easy and she soon learned how difficult it is to break free from an environment where success is not expected. Her story shows that background does not have to determine the future.

That's why she decided to help children from disadvantaged backgrounds, single-parent families, or those who lack the resources for education and leisure activities.

Simona Kijonková changed her destiny and is now one of the most successful Czech entrepreneurs. She does not forget her past and, through her Foundation, gives children the chance to access opportunities that she herself did not have in her childhood.